“Cuddly Jamie Oliver is knocking out restaurants at the sort of rate a normal chef knocks out omelettes, no sooner had he established his premium-chain of Italian restaurants, than he was collaborating with American BBQ expert Adam Perry Lang on the Tom Dixon designed Barbecoa. Perpetuating the notion that he’s acquiring multi-million pound chains as frequently as he debuts television shows and accompanying cookbooks, his latest enterprise follows his latest theme; good, honest British grub. On pizzas.
Sure, Union Jacks is a potentially divisive concept – Worcestershire sauce braised oxtail pizza (well, he calls them ‘flats’) is enough to give any Italian a heart attack – but the interiors, courtesy of award-winning agency Blacksheep – are where the Brit-theme really takes shape. With unabashed tongue-in-cheek nostalgia, the design concept offers up tea-cosies, vintage tellies and 1950s colour palettes, all centered around the retro cinema-board menu and open kitchen. It’s not big, and it’s not clever – but it’s bloody good fun and, most importantly, it looks a treat…” Weheart.com