“At Morgenthal Frederics, the fashionable eyeglass store, a pair of espresso-colored Stephanie frames, hand-carved from 12 layers of horn from Asian water buffaloes, sells for US$1,495. And that’s not counting the mother-of-pearl flourishes, which push the price to US$1,795….
But a new breed of online retailers is trying to upend the design house monopoly. Starting with Warby Parker, these companies design their own lines of vintage-style frames, usually affixed with quirky names like the Preston that were seemingly lifted from a Dartmouth yearbook circa 1949. And they are quickly carving out a following among young, urban myopics.
Sure, buying from these new eyewear shops might mean having to forgo the ostentatious logo and the titanium skeleton. But spending $100 on a pair of stylish glasses also means it’s easier to treat them like any other fashion accessory and swap frames as often as you change shoes.” via Augustman.com
These online spec sites are very user friendly. Not only to they give you tips & hints for your face shape, they even all let you ‘try before you buy’ – how convenient!!